IE7-Search-Steal
By herding people towards the new search utility in the IE7 browser, Microsoft skews the search results from Google to show sub-optimal results. It’s difficult to select the correct localised Google...
View ArticleLink-Baiting
Given the difficulty of obtaining links from other sites (backlinks), the whole issue of how to best accomplish this is ferociously discussed in SEO circles. One of the idea arising from this...
View ArticleThe-Web-2-Promise
Web 2.0 is heralded as the new web paradigm - is it for real? Is it really going to make my bed in the morning, make coffee, park my car and balance my cheque book? Well, the answer is yes and no. I...
View ArticleAge-of-Domain
One of the more difficult techniques for good search engine positioning is simply patience. See this useful SEO tool that shows the top ten rankers for a particular phrase - and note that in any...
View ArticleAvoid-All-Duplicate-Content
If the same content on your site is produced elsewhere on the web, you'll be on a course of competition where even if you are the author, you'll risk a penalty if the search engines don't come to that...
View ArticleUse-Correct-Redirects
If you have to move pages to another domain or another section of the site, do it without losing all the web clout the search engines have already given you, and do it without making the result messy...
View ArticleSEO-Fundamentals
The SEO fundamentals are: back links, quality site content, good title tags, no javascript for page content, no frames, no hidden text, no duplicate text. Let's briefly look at each of these. Lack of...
View ArticleTitle-and-Meta-Tags
Don't overlook obvious and simple SEO measures. Meta tags exist to provide information to bots about the site they are visiting. Although meta descriptions and meta keywords have no effect on ranking,...
View ArticleConserve-Internal-PageRank
Make the most of the web clout Google gives you. Outgoing links can either confer PR weight to the outgoing site or they can restrict passing PR through the link anatomy. Fix broken links, and ensure...
View ArticleLatent-Semantic-Indexing
The introduction of latent semantic indexing has brought a whole new sophistication to the SERPS. The algorithm came about through Google trying to accurately determine the type of adsense to display...
View ArticleShow-the-Root-Only-Once
Don't spoil a great site by showing the home page more than once through http://mysite.com, http://www.mysite.com and http://www.mysite.com/index.htm. There's three variations of the same page. No, the...
View ArticleSEO-and-Competitor-Analysis
Reengineering the competition has long been a venerable sport. So why do so few do it? By examining the competition we can determine the best links to be had, the best copy, the best structure and so...
View ArticleSEO-by-Forum
Set up a forum associated with your site, have your site links as part of the furniture for each page. Moderate the forum for spam, make a decision on outgoing link validity (from forum members) and...
View ArticleFuture-of-Search
There is a fundamental problem with SERPS. They show the best optimised sites, or pages that have the right anatomy for search engines. The sites that have been optimised by SEO professionals with good...
View ArticleTrouble-at-DMOZ
Frustrated webmasters who have tried getting sites listed in the free directory DMOZ have found it be somewhat hit and miss. Attempts to hurry things along make it worse, attempts to obtain acceptance...
View ArticleSEO-by-Blog
Blogs are respected by search engines for their continual fresh content and are therefore a medium for reference and links to sites. They are especially good for links that are contained in the midst...
View ArticleUsing-Statistics
Most host companies provide good web statistics that help us analyse where our traffic is coming from, how much trafic we have, and more importantly, where the traffic is not coming from but should....
View ArticleFroogle-and-Google-Base
Google's Froogle is a prime means of free search engine marketing. They offer to list your products and services completely free and to appear right at the top of the SERP's for searches that are...
View ArticleGoogle-Sitemaps
This feature from Google, now included within 'Google Webmasters' was released in 2005 as a means of indicating to webmasters what may be wrong with their sites and pages with the purpose of helping...
View ArticleSubdomains-or-Folders
Webmasters are divided on which is best, a subdomain or a folder. The answer lies in content separation. Whilst search engines prefer large, rich content sites facilitated by a folder structure, they...
View ArticleOutgoing-links
Your outgoing link quality says something about your own quality of site. It's a case of 'who are your friends'? Linking to a dubious site is like hanging out with dubious friends. People make their...
View ArticleMod_Rewrite-through-htaccess
Although search engines now index URL's with database or query parameters, they still give greater weight to static URL's. Lose the query parameters and use mod_rewrite to show static URL's for faster,...
View ArticleDirectory-links
Directory's fortunes have gone up and down as far as their importance to SEO is concerned. They are currently on their way back up, vouched for by their increasing charges for site submissions. Pick...
View ArticleArticles
As recently as late 2005 (pre Jagger update) article marketing was rather unknown. It's maturity since savvy webmasters have realised that reciprocal links are next to worthless has also adversely...
View ArticleThe-best-kind-of-anchor-text
In acquiring external links, obviously we think about anchor text. But how can we fully exploit the external link? Provide easy-to-copy html for the link and give a multi keyphrase for the anchor text...
View ArticleDeep-Linking
The search engines are looking for a natural pattern of linking across the web which would include links to your home page and to your inner pages. If you can demonstrate that sites have linked to...
View ArticleGet-PageRank
Suprisingly some prominent SEO's say that PageRank should only be viewed as entertainment value. This is disingenuous - they know it's far more, but neither do they want their clients having PR...
View ArticleNo-reciprocals-please
Reciprocal linking is dead. Not quite true - but good as a general rule. In link building, after requesting links, if they ask you for a return link - pass on, move to the next link request. Google...
View ArticleSize-of-the-web-site
The search engines recognise that in most cases, sites with some size are more likely to give the searcher a good experience. So within the bounds of quality content, you should provide encapsulated...
View ArticleInternal-links-within-content
It's easy to provide a menu of pages within our site, and such should be done - but how about a paragraph of introduction for the link in the body of the main page? Then the SE's see context around the...
View ArticleSEO-by-RSS
The most powerful optimisation method! SEO professionals talk about RSS as a means of reading news or missives within a genre. But we can better use the revolution of RSS by properly structuring an RSS...
View ArticleExternal-links-that-work
Almost a cliché - but no-one does it right. External linking is the most difficult part of an SEO engagement. Reciprocals are all but dead - directory links are of some small value, but one way, on...
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