IE7-Search-Steal
By herding people towards the new search utility in the IE7 browser, Microsoft skews the search results from Google to show sub-optimal results. It’s difficult to select the correct localised Google...
View ArticleLink-Baiting
Given the difficulty of obtaining links from other sites (backlinks), the whole issue of how to best accomplish this is ferociously discussed in SEO circles. One of the idea arising from this...
View ArticleThe-Web-2-Promise
Web 2.0 is heralded as the new web paradigm - is it for real? Is it really going to make my bed in the morning, make coffee, park my car and balance my cheque book? Well, the answer is yes and no. I...
View ArticleAge-of-Domain
One of the more difficult techniques for good search engine positioning is simply patience. See this useful SEO tool that shows the top ten rankers for a particular phrase - and note that in any...
View ArticleAvoid-All-Duplicate-Content
If the same content on your site is produced elsewhere on the web, you'll be on a course of competition where even if you are the author, you'll risk a penalty if the search engines don't come to that...
View ArticleUse-Correct-Redirects
If you have to move pages to another domain or another section of the site, do it without losing all the web clout the search engines have already given you, and do it without making the result messy...
View ArticleSEO-Fundamentals
The SEO fundamentals are: back links, quality site content, good title tags, no javascript for page content, no frames, no hidden text, no duplicate text. Let's briefly look at each of these. Lack of...
View ArticleTitle-and-Meta-Tags
Don't overlook obvious and simple SEO measures. Meta tags exist to provide information to bots about the site they are visiting. Although meta descriptions and meta keywords have no effect on ranking,...
View ArticleConserve-Internal-PageRank
Make the most of the web clout Google gives you. Outgoing links can either confer PR weight to the outgoing site or they can restrict passing PR through the link anatomy. Fix broken links, and ensure...
View ArticleLatent-Semantic-Indexing
The introduction of latent semantic indexing has brought a whole new sophistication to the SERPS. The algorithm came about through Google trying to accurately determine the type of adsense to display...
View ArticleShow-the-Root-Only-Once
Don't spoil a great site by showing the home page more than once through http://mysite.com, http://www.mysite.com and http://www.mysite.com/index.htm. There's three variations of the same page. No, the...
View ArticleSEO-and-Competitor-Analysis
Reengineering the competition has long been a venerable sport. So why do so few do it? By examining the competition we can determine the best links to be had, the best copy, the best structure and so...
View ArticleSEO-by-Forum
Set up a forum associated with your site, have your site links as part of the furniture for each page. Moderate the forum for spam, make a decision on outgoing link validity (from forum members) and...
View ArticleFuture-of-Search
There is a fundamental problem with SERPS. They show the best optimised sites, or pages that have the right anatomy for search engines. The sites that have been optimised by SEO professionals with good...
View ArticleTrouble-at-DMOZ
Frustrated webmasters who have tried getting sites listed in the free directory DMOZ have found it be somewhat hit and miss. Attempts to hurry things along make it worse, attempts to obtain acceptance...
View ArticleSEO-by-Blog
Blogs are respected by search engines for their continual fresh content and are therefore a medium for reference and links to sites. They are especially good for links that are contained in the midst...
View ArticleUsing-Statistics
Most host companies provide good web statistics that help us analyse where our traffic is coming from, how much trafic we have, and more importantly, where the traffic is not coming from but should....
View ArticleFroogle-and-Google-Base
Google's Froogle is a prime means of free search engine marketing. They offer to list your products and services completely free and to appear right at the top of the SERP's for searches that are...
View ArticleGoogle-Sitemaps
This feature from Google, now included within 'Google Webmasters' was released in 2005 as a means of indicating to webmasters what may be wrong with their sites and pages with the purpose of helping...
View ArticleSubdomains-or-Folders
Webmasters are divided on which is best, a subdomain or a folder. The answer lies in content separation. Whilst search engines prefer large, rich content sites facilitated by a folder structure, they...
View Article
